Are you yet to discover the benefits of Magento for your business or wondering whether Magento commerce or Magento open source would be the perfect fit? In either of the above cases, this blog is going to be your savior! As a technology that has powered about 2,000 fully functional websites, Magento does not deserve to be confined to a specific geographical location. Backed by Adobe, Magento has displayed an unprecedented trajectory in terms of its expansion. So, are you ready to delve deeper into the realm of this much-touted e-commerce website platform and discover how it can help your e-commerce business expand its horizons?
What is Magento?
With its open-source nature and unmatched flexibility, Magento has carved out a place for itself among the best ecommerce platforms in today’s tech market. The numerous tools and functionalities that are inextricably intertwined with the Magento brand offer users the liberty to craft the look of their online store, accommodate countless features of their own choice, and bring to life their business vision with a comprehensive list of their products and their benefits. Magento is geared towards helping you grow along with your customers. It must be acknowledged how its out-of-the-box marketing tools, search engine optimization methods, and management features are blended into a single e-commerce website platform.
No matter what the size of your business is, you can rest assured that Magento will be accommodating of all your demands and those of your customers as well. With different versions for each kind of business, Magento is clearly aimed at sustainability in terms of growth. For those who are just starting out, the free Magento open-source version may be the best choice. Established businesses with a large audience and customer data, on the other hand, may have to go with the more promising Magento commerce.As the size of your business changes, you can switch between these two options. So, you no longer have to make the effort to shift to some other platform based on the change in size of your customer base.
Despite the availability of a variety of inbuilt themes, Magento still provides customers with the option of integrations and plugins, allowing them to bring their visions to life by focusing their efforts on improving the customer experience and strengthening the bond between them.
Why should you use Magento?
Magento is the people’s favourite for a reason! Built by the most skilled developers to ensure that customers have the smoothest browsing and purchasing experience, it caters to the requirements of both small and large-scale business owners. It removes the need for any technical expertise to read its benefits, but the situation is bound to change as your business grows.You may be prompted to opt for Magento development services as you proceed to perform integrations during your Magento web development journey.
What is Magento 2?
The dedicated team of Magento developers is motivated towards enriching the ecommerce development platform with the most unique features. On receipt of various complaints from customers, Magento developers became determined to come up with a new and improved version. The latest release has been Magento 2, and the credit for its success can be attributed to these hardworking developers. Here is a list of the determining elements of Magento 2.
- Architectural flexibility
- 50% increased efficiency
- effortless management of customers
- emphasis on customer experience
- better data and payment security
- improved maintenance and support
What is meant by an extension in Magento?
As the term suggests, a Magento extension is one that is accommodated in an existing online store to improve outcomes. Whatever your needs are, you can use extensions to modify your Magento-powered e-commerce store and incorporate desired features, ensuring that your customers’ shopping experience is not jeopardized.Attached to the back end of your e-commerce website, extensions are available in huge numbers in the Magento marketplace for absolutely no cost.
A few of the most common extensions are listed below.
- Payment alternatives
- security improvement
- customer experience
- store optimization
- marketing tools
- product shipping
- accounts and financing
Although these are the most common software extensions that businesses usually opt for, you can always explore the Magento marketplace and discover software that may help you achieve your business targets.
Magento 1 vs. Magento 2: What is the difference?
The crowd of developers may constantly reiterate that Magento 2 outperforms Magento 1, but why should you take their words as gospel truth? To help you understand which is better and why, we shall now discuss the difference between Magento 1 and Magento 2.
As an improved version of Magento 1, Magento 2 brings to the table for its customers the provision of complete customization. However, it is also important to consider how Magento 2 is a completely new innovation as well. bolo. By stripping Magento 1 of all its pre-existing features, a bunch of new functionalities have been introduced into it, and it is now known as Magento 2. So, if you are already a user of Magento 1, the migration of your data may not be sufficient for switching to Magento 2.
In order to illustrate how Magento 2 can be advantageous over Magento 1, below is a list of the features that Magento 2 offers.
- It includes NGINX, which acts as a proxy and an HTTP cache to help balance workload.
- Magento 2 can be considered a composer, meaning that it will enable you to access 3rd-party libraries without any conflicts regarding the source code or extensions.
- It offers Redis, which acts as a messenger using the database cache.
- It also includes Symfony, which acts as a facilitator in terms of content management, user interface, and performance.
- Varnish is a component that helps improve the operational speed of your e-commerce store.
2. Website efficiency
One of the major problems reported by Magento 1 users has been its speed, and this was an issue that Magento developers had been trying to resolve. In response to the complaints raised by customers, developers came up with an all-new Magento 2, which has been absolutely revolutionary in the tech field. The hard work of Magento 2 developers comes through Strange and the functionalities that are offered by it. Furthermore, it gives users the ability to integrate features that may not be available as built-in features or templates.As a result, you can now design your own e-commerce website and colour it with your imagination, all while ensuring efficiency.
3. Mobile Optimization
During the launch of Magento 1, mobile devices were not as popular as they are at this stage. As they began to gain dominance in our lives, developers realised the importance of making them adaptable to mobile devices. Magento 2 was therefore an attempt to create a platform that would facilitate the development of e-commerce sites that could smoothly run on mobile devices as well. A step ahead of this mobile-friendly approach is the support that it offers to progressive web apps.
4. Admin Panels
While the admin panel of Magento 1 has been considered difficult to handle, Magento 2 has been successful in resolving this issue too. One can easily navigate through the panels introduced for the purpose of admin in Magento 2. But this effortlessness only comes at the expense of a hectic installation process. Nevertheless, keeping in mind how Magento One had been a failure in this aspect, the tiring setup process for Magento 2 is worthwhile.
Here is the list of features that will justify why you should take up the task of upgrading to Magento 2.
- Past and recent orders
- average orders
- sales figures
- customer favourites
- income tax
- keywords used
- statistical analysis
- Customization is available.
5. Checkout process
When you consider the elaborate payment and checkout processes involved in Magento 1, you are bound to realise how customers have been suffering. The six-step checkout process involved the details of the checkout method, billing, shipping, payment, and reviews, each of which were often displayed on different tabs. As a result, customers got frustrated and abandoned their carts.
However, Magento 2 recognised the shortcomings of its predecessor and developed a simple yet quick two-step checkout process that included shipping and payment review.
The elimination of Magento 1 has enabled users to carry out updates effectively and efficiently. This has been accompanied by the need to switch to Magento 2 at the earliest because users cannot afford to compromise with the security of their customer data. Magento 2, however, not only offers a great deal of security tools, but it also allows users to integrate it with other software to enhance the security of their e-commerce website. Alongside everything, it is also important to assure that the website is PCI compliant, as too much customization can act as a hindrance.
Users seeking to integrate other software into their existing e-commerce store reportedly faced problems. However, the introduction of Magento 2 and its comprehensive features has enabled it to meet all of their requirements.
Despite all these advantages, you must be careful not to burden your ecommerce platform with too many extensions because this can impact the performance of your store. Try to incorporate extensions that are unique and can blend in seamlessly with your e-commerce store.
8. Customer assistance
The complete elimination of Magento 1 automatically translates to the fact that users can no longer reach out to developers with their queries pertaining to this version. On the contrary, the customer support services offered by Magento 2 are unparalleled. Although you may not be able to enjoy it for free in Magento open source, Magento commerce is adept at handling all kinds of customer queries and resolving them quickly.
Magento Commerce vs. Magento Open Source
For people who are seeking to develop their e-commerce stores with the help of Magento 2, you need to learn about the two varieties that the platform brings forth. Based on the size as well as the requirements of your e-commerce, you can choose between Magento commerce and Magento open source accordingly.
What is Magento Commerce?
Earlier referred to as Magento Enterprise Edition, Magento Commerce is one of the two editions of Magento 2 that is meant specially for large-scale businesses. Priced at $24,000 for a year-long subscription, Magento Commerce is not an easy choice to make.
What is Magento Open Source?
This free version of Magento may not be capable of handling the workload of large enterprises, but in the case of businesses with significantly lower pressure or small-scale businesses, it is the most feasible option for startups.
Magento Commerce vs. Magento Open Source: Which one should you choose?
People who have had the opportunity to explore Magento Commerce have expressed their gratitude to the developers who created it.The tools and functionality contained in Magento Commerce may not be available elsewhere, but it is always advisable to train in Magento open source before you invest your money in it. This is because even Magento open source may be capable of fulfilling your demands, so why invest in something that you will barely need?
Pros and cons of Magento
The two varieties of Magento may be well equipped to handle your business requirements, but before you choose your ecommerce development partner, it is imperative to list out why you need Magento to build it at all.
Here are a few advantages and disadvantages to take into account when considering using the Magento e-commerce development platform.
Pros of Magento
Magento is one of the few ecommerce development platforms that provides a plethora of features and pre-built templates for free.It is also accompanied by a great deal of flexibility, which enables users to modify the e-commerce store according to their vision. Due to the popularity of Magento ecommerce platform development services, users can also enjoy extensive community support.
Cons of Magento
Although most parts of Magento can be accessed by users for free, it can nevertheless entail hosting and security expenses. You can also be faced with an emergency that may require you to opt for paid customer support.
The variety of facilities that come with Magento web development services is why users choose them. For beginners, Magento open source is considered a gift, but Magento commerce comes with a hefty price tag.
If you are looking forward to furthering your business, opting for Magento ecommerce platform development services can be of great benefit. At Sterling Technolabs, we provide the most inclusive Magento development services by utilising all the tools and techniques that may be required to bring to life your business idea.