Are you trying to determine when the optimum moment is to revamp your online store? If you want to remodel your website entirely, you should start soon. After all, the last thing you want to be doing during peak retail season is renovating your store. As a result, we believe that now is the ideal time to modernize your Shopify site! There are numerous reasons why this is advantageous to any organization. These arguments can also apply to you if you’re upgrading from a similar platform like Magneto or Woocommerce.
Websites that update frequently attract the most visitors since the layout is refreshed, creating interest in what’s new. The site may load faster, providing a better experience, and new features and capabilities offer more opportunities to make a sale.
What Exactly Do We Mean When We Say Shopify Store Design?
You could argue that the Shopify theme you choose from the many available theme templates to create your shop is your store design. In a nutshell, yes and no. The design process most typically begins with selecting a theme, but it does not end there. When we talk about Design, we’re talking about everything from your logo to the images you use to market your items, where you use them, how you show them, and features like illustrations, buttons, banners, pop-ups, and the number of clicks it takes to place an order properly: everything matters, even the tiniest detail. User Interface (UI) and User Experience (UX) are critical, and they are not easy to achieve.
The Following Are Some of the Advantages of Redesigning Your Online Shopify Store:
High return on investment- To establish a functioning digital marketing strategy, you’ll need a well-optimized website. Your rebuilt online Shopify store will serve as the final stop in your marketing funnel, ensuring that many of the leads are turned into paying clients.
Consistency of the brand- A site redesign allows you to ensure that all of your branding aspects, such as your logo, tagline, and corporate color scheme, are consistent across all of your online and offline marketing materials.
More conversions- In the retail industry, presentation is crucial, and eCommerce is no exception. Redesigning your online Shopify store to cater to changing tastes encourages leads to buy, resulting in a significant rise in conversions.
New Browsers and Devices Adaptability- The more ways to browse you accommodate, the more leads you’ll be able to attract and convert.
Consumer confidence- Investing in the overhaul of your online Shopify store demonstrates to customers that you understand the market and are committed to addressing their expectations.
Complete Control Over Content- Older websites were frequently designed without using a content management system (CMS), making them difficult to update. A renovated website can have this capability right from the start, making it simple to expand and maintain your site.
A Different Approach to Business- A new appearance can sometimes inspire you to think about your business differently, motivating you to add new products and services or change your business strategy.
A New Beginning- Redesigning your website brings back some excitement about launching your company for the first time. Leads will be eager to see what you have to give, and you will be anxious to show them what you have to offer.
Why is The Appearance of Your Shopify Store Important?
It Has An Impact on How Your Brand is Perceived:
In every manner, poor Design screams unprofessional. Most users judge a brand’s worth and legitimacy based on its web and app design. You could have the best products in the world but a bad-looking website, resulting in a low conversion rate.
It Has an Impact on How Customers View the Value of Your Brand:
The psychological aspects of shopping trips and decisions are more complex than they appear. Reasoning is a cognitive process that determines how we react to different situations. To run a successful store, you must thoroughly comprehend this. Simply because you’ve opened a store that sells beautiful things or offers fantastic bargains doesn’t mean customers will flock to it. It’s up to you to persuade them. This persuasion is aided by Design. Depending on how excellent or horrible your Design looks, your products may not appear to be worth the price.
It Affects the Way Customers Interact With Your Store:
Consumers will not enjoy or desire to browse your store if the Design is not appealing. This will eventually reduce the number of products they are exposed to, resulting in lower conversion rates. Design is essential since it determines how easy the overall consumer journey is while purchasing at your online store.
To put it another way, if they can’t find the information they need or the site is too slow, 29% of smartphone users will immediately move to another location or app. When a mobile site or app makes it easy to get answers to their questions, 69 percent of site visitors are more likely to buy from an online store (This can be achieved by appropriately displaying product information, for instance).
It Affects How They Communicate About Your Brand:
“Good design is a lot harder to notice than poor design because good designs match our needs so well that the design is invisible, helping us without bringing attention to itself,” Donald Norman says in his book The Design of Everyday Things. On the other hand, Bad Design screams out its flaws and draws attention to them.” People will notice if your store’s Design is poor. Because your store design impacts your reputation, it will have an impact on your sales.
It has an Impact on Your Advertising and Marketing Campaigns:
If you overlook the value of Design, you will lose a lot of money. You spend thousands of dollars to attract visitors to your website, only to have them leave because of the Design. That’s not what you want! According to Google, only 9% of visitors will stay on a mobile site or app if it does not meet their needs! Getting people to visit your website is one thing. Another is ensuring that customers appreciate their buying experience with you. Otherwise, they’ll quickly move on to another location. Anyway, there are plenty of alternative options!
When you Should Redesign Your Online Shopify Store?
It’s challenging to know when to update an eCommerce website when you’re running one. Look for the following crucial clues to determine if it’s time to contact our agency for a website overhaul.
The Design isn’t working out- Your eCommerce website isn’t performing its purpose if the bounce rate is too high and it isn’t producing the ROI you intended. Regardless of the underlying causes, these red flags suggest that an immediate overhaul is required for your company’s online operations to survive in the long run.
The Design is taking too long to load- High bounce rates are frequently caused by slow page load times. Even if your website is perfect in every other way, if pages take more than two or three seconds to load, more than half of your visitors will abandon it.
Your target audience is not represented by the Design- An eCommerce store offering outdoor camping gear should look and feel significantly different than one selling high-end perfumes. A website makeover may help you develop a unified eCommerce brand by bringing your shop, buyer profiles, and business objectives together.
The Design Is No Longer In Trend– Customers will notice if your store is out of date as trends in eCommerce shift quickly. To build and strengthen your online presence, you need a modern style. Innovative features such as 3-D product displays, customer support chatbots, and AI personalization can help your company stand out.
The Design Is Incompatible With Mobile Devices- The internet’s use is evolving, and mobile browsing is now more popular than ever. You’re missing out on many prospective clients if your online Shopify store isn’t mobile-friendly.
The Design Isn’t Marketing-Friendly- Digital marketing can be quite beneficial to an eCommerce website, but only if the architecture allows for it. Your website should contain SEO-friendly web design and SEO-friendly language and product descriptions, appealing photographs that can be shared on social media, a clear and eye-catching manner to run promotions, and much more to enhance the efficacy of your marketing.
The layout isn’t very user-friendly- Can potential customers easily find information about where you ship your items and how much shipping costs on your eCommerce website? What is your return policy like? Is it simple to purchase using one of the safe payment methods available? Your prospects want a simple purchasing experience similar to what they’ve experienced at other online retailers. Redesigning your website can help you meet those requirements.
When is the Best Moment to Redesign your Shopify Store Online?
Professional eCommerce website redesigns result in measurable improvements in four areas:
You Have Increased Overall Traffic.
You will have more opportunities to gain new clients if your website receives more traffic.
Increased Conversion Rates
More people will be attracted to your website and storefront, which will inspire them to make a purchase.
More Sales and Leads
An online Shopify store design may help you align your store with your digital marketing objectives, resulting in more leads and sales.
Improved Customer Retention
Many of your clients will return to your store and make further purchases after shopping on a high-quality website.
These are some of the most compelling reasons to rebuild or revamp your Shopify store. You should always put the customer’s experience first when purchasing with you; thus, thinking about what they want in an online store can benefit. Every business owner these days uses the internet to handle a significant piece of their operation, and the number is growing. It can be challenging to compete with continuously updated sites if you have been putting off updating and making adjustments.