As an entrepreneur, you ought to take good care of your customers’ demands. You may be wondering what the most effective way to achieve this is, and that is exactly what this blog is going to help you with.
So, without further ado, let’s start learning about the perks of mobile-friendly NopCommerce store development.
What is m-commerce?
As the name suggests, m-commerce, or mobile commerce, involves transactions carried out through mobile devices. Laymen often associate it simply with online shopping, but the term includes everything from money transfers to digital purchases under its umbrella. This blog, however, will focus exclusively on online shopping.
What are the benefits of NopCommerce development and optimization?
A NopCommerce store’s adaptability to mobile devices translates to the fact that your horizons are going to expand further by garnering more and more customers through effective engagement. You can build a community around your brand by delivering the best shopping experience and making it more accessible and affordable.
So, how can you optimise your NopCommerce store for mobile?
Optimising your store for mobile in NopCommerce development is not going to be an easy task, which is why you need to lay down a well-defined pathway that will help you eliminate any risk of failure and stack key features into your NopCommerce store. Here is a demonstration of what can help you optimise your NopCommerce store for mobile.
Responsive NopCommerce themes
The ability of any site content to adjust to any size of display so that experience is not affected in a negative sense is referred to as “responsive design.” As part of the implementation of the desktop-first design strategy, a responsive design is initially created to adjust to a computer screen and is later modified to get used to gadgets with small displays. This approach, popularly called “graceful degradation,” is meant to satisfy the needs of customers possessing gadgets of multiple sizes. But if this doesn’t fit your business field, you can also opt for a mobile-first website with the help of experienced developers. When you blend your mobile-first design with a responsive NopCommerce theme, you can create one of the most unique designs.
Keeping up with key mobile design rules
When a customer visits your store, it is with the expectation of finding what they are searching for in a matter of seconds. This calls for a website that is designed in a very organised and appealing manner. So, how do you achieve this?
The answer is yes, with simplicity. Do not crowd your website with lots of navigation links or unnecessary items. a neat website that is easily adaptable even to smaller screens, preferably with two-column patterns and 16-pixel CSS fonts. Incorporate crisp yet conveying product descriptions that are easy to visit as well as revisit. Try using the thumb zone principle for navigation, cart access, checkout, and CTA.
A quick-loading NopCommerce store for mobile
It is an established fact that higher load times, especially on mobile devices, can result in increased bounce rates. So, if you wish to enhance the loading speed of your store for mobile devices, a few tips and tricks can help you out. Start by including only the necessary information and the most suitable system font (mono, serif, or sans-serif). You should also resize images according to mobile screen resolution and host your videos on external platforms like YouTube. However, it is advisable to avoid using sidebars or popups despite their capacity in terms of promoting sales because it may be difficult for mobile users to close them and they can also slow down the loading time.
Optimization of navigation
When using our electronic gadgets, we always look for navigation buttons that can help us reach anywhere at any time. This is something that should prompt you to incorporate a navigation bar on the screen to ease the user experience. For instance, you can compose a navigation bar consisting of links to the home page, shopping cart, and check out. A mobile-friendly navigation bar should be the simplest in its composition. It can be beneficial if you incorporate the location of what your customer is viewing, like the categories or subcategories of a particular product or service. Furthermore, your customers are bound to love it if you incorporate customised suggestions.
Placing important elements at the top
The screen space at which we first take a glance is the top. It may seem like a negligible factor, but even the slightest details can play a huge role in enhancing the experience of your visitors. When you succeed in making your visitors feel comfortable and help them find their desired products with ease, it can be a game changer for your business. So, try to include everything from the search bar and navigation bar to the cart and checkout buttons above the fold so that your customers do not end up feeling frustrated because of the difficulty they had finding those.
Proper usage of text
It can be tricky to create a mobile app that will also offer a clear display. This is because a mobile screen has limited space, and trying to accommodate all the details can sometimes lead you to create a not-so-organized display. So, how do you give out your message and flaunt your product at the same time? You can do this by including only the information that is relevant for prospective buyers and by using fonts that are effortlessly readable so that seekers do not end up zooming in to read the available description. Try to use contrasting colours and pixels ranging between 14 and 16, and you’re good to go!
Product pictures are a must have.
Visual impressions are the strongest imprints, and this is undeniable. As far as the tech industry is concerned, it has been a general trend that mobile apps with pictures are more impressionable on readers. The minimum amount of text that you include should be informative, making it easier for visitors to browse through products and choose. Try to include photos from numerous angles and against different backgrounds so that your customers can get an idea of the whole product. Add colour options and their display to enable your customers to have a real-time shopping experience.
Optimizing CTA for mobile devices
CTA buttons are absolutely essential, and you cannot afford to sideline them because if customers feel the slightest inconvenience, they will probably never bother to visit your store again. A trick that will help your customers spot the CTA buttons effortlessly and not make your attempt too explicit is to add contrasting colors. Remember not to add the zoom-in option either. Moreover, these CTA buttons ought to contain simple words or phrases that are easily understood by laymen.
Simplification of interaction through mobile
Don’t you think that transparency in terms of communication can help build the strongest relationships? This also stands true for seller and consumer relationships. When customers have the option of reaching out to you, the sense of confidence they feel is unmatched. This is exactly why you should not forget to incorporate a contact form in the thumb zone. Also, be careful not to make the forms too lengthy and to ensure that you have an alphabetical keyboard and a numerical keyboard for entering names, addresses, and numbers or OTPs, respectively.
Optimizing the mobile checkout experience
Shopping cart abandonment is a very common phenomenon, and one of the reasons behind this occurrence is the level of complexity that is often involved in the checkout process. In the case of mobile devices, it becomes even more difficult for customers to tackle complex checkout procedures. An effective way of dealing with this problem is to minimise the number of steps by demanding only the information that is really needed. When the checkout and payment processes are smooth, customers are bound to be attracted to your store. In addition to this, you should try to place the checkout button in a very prominent position that falls within the thumb zone.
Collaboration among multiple payment gateways
People often tend to make purchases while in a hurry, and a time-consuming checkout process may prompt visitors to leave your site without making any purchases. Forcing them to register on your app or including any necessary sections can also make them feel like their privacy is being compromised. By enabling customers to avail themselves of the option of a guest checkout, you can assure them that their identity is going to remain a secret. NopCommerce can act as a facilitator if you wish to offer your customers the facility of anonymous checkout.
Given how we have become extremely dependent on our mobile devices, it has become mandatory for mobile app developers to blend efficiency, reliability, and security in a single app. If you too are seeking to create a mobile app that is the perfect combination of all these features, it is time to opt for NopCommerce development.
NopCommerce development equips its users with two distinct kinds of checkout processes. This includes-
- A standard checkout process comprises a progress bar.
- An accordion-style checkout process involving six steps, namely billing address, shipping address, shipping method, payment method, payment information, and finally, the confirm order section,
In this process, customers are required to fill in each of the details, and only upon completion of one step can they proceed to the next. However, in most cases, the information entered by users is not displayed on the screen unless the checkout process is complete. If you are not ready to lose your customers over such a petty issue, try using the Nop One Page Checkout plugin, which enables users to checkout from a single page.
Mobile shopping has become an alien part of our daily lives, but this has only increased the amount of pressure on mobile app developers. There has been a drastic rise in the need for mobile app development services that can help businesses keep up with the latest trends in the tech industry and thereby stay ahead of the competition.
Here is a recollection of the tricks to creating a dynamic and robust mobile app as discussed in the blog:
- Using a responsive NopCommerce theme
- Keeping up with key mobile design rules
- A quick-loading NopCommerce store for mobile
- Optimization of navigation
- Placing important elements at the top
- Proper usage of text
- Product pictures are a must have.
- Optimizing CTA for mobile devices
- Simplification of interaction through mobile
- Optimizing the mobile checkout experience
- collaboration of multiple payment gateways
Now that you have realised what all needs to be kept in mind while optimising your NopCommerce for mobile, you might feel the need for the assistance of the best NopCommerce development services, for which you can always rely on Sterling Technolabs without any hesitation. So, realise the benefits of NopCommerce development and start your journey without further procrastination.