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How To Find Right Typography For Your Brand

  • By Rohan Roy
  • January 17, 2022
  • 795 Views

Personal branding is always a task. There will constantly be ways to do things better, whether you’re starting from scratch, rebranding, or improving with what you already have. So like experts suggest: Is typography an essential branding toolkit?

The skill of rearranging letters and text in such a way that the content is intelligible, concise, and aesthetically striking to the reader is known as typography. Typography is the study of font style, look, and structure to elicit certain emotions and communicate specific messages. In conclusion, typography is what makes a text come to reality.

Importance Of Typography On Your Web Design

Typography is much more than easily picking out pretty fonts: it’s an important part of customer experience layout, some of the important factors of typography significance are:

Builds Brand Recognition

Branding design is the first and foremost element that people recognize and connect with the experience of your product and services, whether you advertise offline or online. The cornerstone of developing an authoritative and identifiable image for any company is typography. Because the most critical aspect is creating an experience that connects and resonates with customers, branding is now more vital than ever.

As a result, it’s crucial to pay close attention to the design and typography of your branding while also taking into account all of the important variables that might influence your brand’s image among customers.

Impacts Decision Call

The way readers absorb and comprehend the information delivered by the text is greatly influenced by typography. Strong typefaces that support the text’s meaning are far more convincing than weak fonts that don’t.

Keeps Readers Interests 

It may be the difference between someone remaining on your website for five seconds or half an hour if you use an effective typeface. Your webpage must be aesthetically appealing and memorable, and style plays a big part in that.

Genuinely experts consider typography as a significant influence on your brand personality. And it is not always bland or routine. The appealing imagery of your firm must be present throughout your logotype, website logo, media platforms packages, posters, signage, packaging, email, and typefaces. And this is how your potential buyers will be able to physically sense your brand before ever seeing it.

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Types of Typography

There are many different types of typography when it comes to creatively design your webpage, check out the most popular versions of typefaces:

Serif Fonts

Serif fonts are frequently used and have been for a long enough time. An example of a serif style is Times Roman. A serif is a little additional stroke present at the tip of some characters’ primary vertical and horizontal lines in typography. Serif fonts are very suitable for huge blocks of text.

The serifs let the eye travel easily through the text. Some serifs are inconspicuous, while others are bold and noticeable. Serifs can improve the readability of a typeface in some instances. Any typestyle with serifs is referred to as “serif fonts.”

San Serif Fonts 

A typeface without serifs, or narrow line segments at the edges of letters, is classified as sans serif. Helvetica, Avant-Garde, Arial, and Geneva were popular sans serif fonts because of their clarity and legibility in advertising when printed very large or very small. Times Roman, Courier, New Century Schoolbook, and Palatino are examples of serif fonts.

Sans serif fonts, according to several analyses, are more challenging to read. As a result, they’re most commonly employed for brief text components like headlines and captions. Sans-serif typefaces have become the most popular for displaying text on computer displays, partially due to the difficulty of displaying delicate serif elements in small type on screens.

Slab Serif Fonts 

A slab serif font is a serif font with squared-off serifs, giving it a minimalistic, strong appearance rather than the subtle aesthetic of a standard serif. Rockwell, Clarendon, Serifa, Courier, and Memphis are examples of popular slab serif typefaces.

Slab serifs have lower total contrast than other serifs, contributing to their weighty, often dramatic look. Slab serif typefaces are commonly employed in situations when a display font is required, such as book covers, posters, ads, logotypes, or as a complement to a larger type system.

Script Fonts 

It’s calligraphy and handwritten font typeface with a distinctive flair. Script typefaces are divided into two categories. There are two types of script fonts: formal script fonts and informal script fonts. Formal script typefaces are ornate scripts that resemble masters’ handwriting.

Script typefaces are quite adaptable, and they lend a touch of refinement and class to your projects. Because of the over-the-top curls and flourishes that extend from the serif, they are incredibly simple to spot. Casual script typefaces, on the other hand, have fewer swashes than calligraphy.

Handwritten Fonts 

Handwriting fonts, also known as handwritten fonts, are a kind of typography made to resemble the unique aesthetic of human writing. Such typefaces are significantly more personalised than normal serif and sans serif fonts, and are meant to give especially virtual content a more emotional connection.

This type of typeface can be difficult to master. Handwriting typefaces have individuality and a human image, but they’re not the easiest to read. On a larger display or from a distance, even the best handwriting fonts can be tough to interpret.

Your typography should direct and inform your customers, improve comprehensibility and connectivity, and provide a positive user experience. Effective typography will generate a powerful visual element, give the website a graphic balance, and determine the overall tone of the offering.

How to choose the right typography for your brand? To explore a wide and attractive range of typography in marketing Sterling Technolabs bring an efficient and quality web designing range. We are a globally integrated full-stack web Development Company helping businesses around the world to escalate their progression.  Our team of certified full-stack designers and Developers, with a decade long experience, is impressively adept of composing high-end web solutions, web portals, and web application development.

Typography is an important part of user interface design that is often underestimated. Fonts are hardly one of numerous elements that determine the type of brand personality you project to the world. You might come out as warmer, more conversational, or simply more reachable than others by using different types of typography.

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Rohan Roy

Rohan is a rare mix of technologist and CMO at Sterling technolabs. His passion lies in helping companies to grow revenues by delivering top-notch software development services and build value-based partnerships. When not driving high-impact go-to-market strategies, Rohan scrolls twitter and often reads.
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