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Guide to Designing for the Meaningful and Relevant User Experience

  • By Rohan Roy
  • March 11, 2022
  • 518 Views

User experience, or UX, focuses on the end user’s total experience with a company’s product, system, or service, including their perceptions, emotions, and responses. User Experience is defined by criteria including ease of use, accessibility, and convenience. Individually, these elements add to the customer’s total experience. Furthermore, customers today want quick and simple ways to meet their needs and solve their pain points. That’s why UX matters so much.

User Experience design is essentially about making products that are meaningful and relevant to users.

User Experience Design Principles

UX is all about being crisp and clear. Say more with less done. Although it changes from time to time but the fundamental principle of design remains the same. Designers must also decide what they want their user to see in their product. You want your design to be simple and intuitive. However, it should also satisfy the needs of the user.

However, designing trends and advancing tech determine what must be made. The below points should always be their building blocks. These will not only help designers but also help in the growth of the product. So, it its important to focus on the points below:

Be simple: There should not be extraneous descriptions, tangents, or fluff. Bring it to a close. Let’s face it, Nowadays, everyone’s attention span is short. The user will click away from the site if  it’s not simple to understand or takes more time to load.

Be easy: It’s as easy as said. You don’t want your users to find your product complex. Be straightforward and to the point. Moreover, You form bonds with your users by presenting them with great and easy experiences.

Be contextual: You want people to be able to tell you where they are in their user journey. They should never feel confused or helpless. Your design serves as a map for people to follow as they travel.

Be human: The user doesn’t like to feel they are communicating with a machine. The product must have a touch of humanness to it. You’ll acquire the trust of the user when your product is more approachable and has a personality.

Be findable: If your product isn’t easy to find or navigate, then its of no use. You do not want your user to waste their precious time. Make your product easy to find. This can be done by targeting your ideal user market.

These principles will guide you through the whole user experience design process. Let’s have a look at what each of these steps includes.

User Experience Design Process

There are many stages in a UX design process. You need a human touch design to make a good product for your user. For this you have to consider the needs of your user, their expectations and the goal you want to achieve. You must look from the perspective of the user, and how it would solve their problem. Moreover, this will Let’s take a closer look at each stage of the design process below. Let’s look at all the steps of the user experience design that’ll make your product stand out:

Understand your User

User Experience design is about enhancing the user experience and  your first step should be to identify the issues and expectations of users. You can fix problems once you realize what they are. There are few things you can do to understand the needs of your end user.

Interviews: Being in the same room as your audience is one of the finest methods to understand them. As a result, your team can see how users engage with a website or product and get feedback in real time. This can help you and your team identify areas for improvement that you and your team were previously unaware of. This input may then be included into your design process. If in-person interviews are not possible, you may always do remote user testing sessions.

Online Surveys: Surveys are made up of a series of focused questions that are emailed to a sample of your audience. While interviews are fantastic for gathering valuable insights from a small sample of people, online surveys are an excellent approach to get input from a bigger audience.

Create User Personas

You’ll want to summarise all of your user research now that you have it. Creating user personas is an excellent approach to do this. These personas, also known as buyer personas, are semi-fictional representations of your ideal consumers based on data and study. You list their characteristics and design your product accordingly.

Map Out User Journeys

While users may be classified into several sorts of personas, each user is unique. As a result, even if they have the same aim, various people will engage with your site in different ways. Your objective is to establish your users’ major goals and guarantee that they can achieve them. You will have to identify all the different ways a customer reaches the end goal.

Wireframe

After mapping out user journeys on paper, it’s time to map them out in your real product using website wireframes and prototypes. Consider a wireframe to be a rough sketch of your product or website. Before integrating design components such as colour schemes, you may create a wireframe for your website or product to sketch out how you want to show your primary features, allot space, and present pictures and material and how this layout assists (or hinders) the user from reaching their goals. Evaluating your product’s functionality and anticipated user behavior at this stage will assist you in identifying possible issues or missing features that may impede conversions or sales later on – before you’re too far along in the design process. That way, you can simply make modifications, obtain agreement from other stakeholders, and safely proceed to the next step of the design process.

Start Prototyping

Consider a prototype to be the final version of your product or website before coding begins. A prototype, as opposed to a wireframe, will feature typography, graphics, icons, and colors. However, this phase is more concerned with user flow than with aesthetics. The prototypes will be interactive, enabling you, users, and other stakeholders to see how the product functions in action. At this phase, coding may begin, and your prototype will be passed to designers and developers who will create a user interface.

In the above article we discussed all the steps to design Meaningful and Relevant User Experience

Rohan Roy

Rohan is a rare mix of technologist and CMO at Sterling technolabs. His passion lies in helping companies to grow revenues by delivering top-notch software development services and build value-based partnerships. When not driving high-impact go-to-market strategies, Rohan scrolls twitter and often reads.
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