We all are aware by now that E-Commerce is the tomorrow of commerce, and having e-commerce applications is no longer luxuries; they are becoming necessities for business holders. You might not know that 85% of smartphone users are investing their time in mobile apps rather than mobile websites? Although an enormous portion of sales is caused via a mobile application, only a few retailers offer and deliver a mobile app! Considering such a possibility in the market, any business of eCommerce wishing to improve its sales must seriously consider constructing a mobile app.
When individuals are in an eCommerce, they must build a great customer experience for their buyers, which is an essential aspect of success. As UX is one of the considerable critical components in any mobile application, make sure that it is updated with the latest UX industry trends and stats. Before producing an eCommerce mobile application, there are some key features mobile users set, so individuals need to understand them.
Simple And Clear Design
User Interface is the foremost thing that users encounter when launching an e-commerce application – it permits users to enter the application, explore and navigate the classes and do searches. the design should be intuitive for users to navigate via the application easily – UI should not be designed which make the audience think about:
- Avoid complex designs with lots of animation or text;
- Avoid UI junk as users want to find the product without any complicated procedure;
- Use simple color schemes like analogous or monochromatic schemes.
- Pay concentration to space – dividers and lines are excellent tools to highlight diverse sections on a screen, but individuals can even reach the identical effect by using colors and shadows.
- Employ only a single typeface, or consider playing safely and use the default font of the platform like Roboto/Noto for Android or San Francisco for iOS. Sometimes it is adequate to experiment with the style, size, or weight of the selected typeface instead of utilizing another font.
Quick Login And Checkout
Nothing can annoy a user more than typing in the exact details repeatedly, like name, email address, address, surname, security questions, and so on. Logging or checking out must be done in an easy, straightforward manner. If an individual makes the checkout/login method long, they will definitely lose customers. As mentioned numerous times before, the great idea is to create an application login via Facebook, Gmail, or any other popular social network so that clients can easily log in without numerous bothersome input. Some examples of how individuals can provide streamlined service can be:
- The buttons ‘CHECKOUT’ or ‘PAY’ must be in a zone thumb-friendly.
- Use autofill fields
- Permit the users to adjust their order and make changes to their wishlist
- Execute error messaging to control any unsuccessful order due to incomplete or typos fields
Just remember, try to recognize and get straight to the point – the more occasional clicks, the more useful and suitable. Also, believe that all mobile OS has its own style approaches, like Human Interface Guidelines for iOS or Material Design for Android. The User Interface of a mobile application is a genuine attention-grabber, so make it the ideal possible.
Consistency And Simple Navigation
One of the fundamental directions of strategy is maintaining the consistency of the mobile application – it suggests including similar elements that look and behave the same way.There are three types of Consistency.
- Visual Consistency – buttons, color schemes, and fonts should look identical.
- Functional Consistency – interactive elements (for example – navigation elements) must operate the identical way on various screens.
- External Consistency – all the products (for example – a website and both iOS and Android apps) should transfer similar patterns of design.
Consistency conveys endless advantages like making the application more predictable so that users do not accomplish to learn, understand, and discover new methods to guide the application, which helps in eliminating confusion, helps to prioritize content, and evokes a positive emotional response with consumers.
Individuals must confirm that their menu is placed clearly via the application, listing and documenting only the numerous critical sections and that individually menu item is understood easily by utilizing a single word. The most promising is to utilize and operate standard elements like the navigation drawer for Android or tab bar for iOS. Pondering navigation which is gesture-based, think about well-known practices that all consumers intuitively comprehend, like double-tap for zooming in the scrolling down or photo if you are willing to explore more products.
Prominent Cart Button
The cart should always be observable since it is what every consumer will utilize to purchase products from you. That’s why the cart button should show absolutely and be capable of adding a product without carrying the users to the page of the cart so that users can resume shopping. Do whatever it carries to deliver a better shopping experience by minimizing the steps.
One Hand Input
In the world of touch screens and smartphones, individuals must identify and place the elements that will inspire users to carry out a particular action. The zone must be thumb-friendly as a screen space that a user can efficiently run with his thumb while carrying a phone in the exact hand. Inspect if all the elements are in the zone of thumb-friendly as people won’t make an action if they cannot efficiently get something, but now you must be wondering which controls should be placed in the zone of thumb-friendly?
- Add to cart
- Proceed button – from cart to checkout
- Payment button at the screen of the payment
Users do not want holds if the page is not loading in time or anymore in loading. Loading rotation for better than results of 4-5 seconds in a user leaving the application. A single-second page loading delay can result in customer satisfaction by 16% or fewer views by 11%, so make sure that speed it up to mark.
If you want always to stay one step ahead of the competition and market in the world of e-commerce, developers need to make foolproof that the app loads as quickly as possible. Each image, element, or page should load in under 4-5 seconds, being the concentration span period of online users. The individual can utilize a bar of progress to mitigate impatience – this way, it allows customers to understand exactly how much they require to stay until the process is done.
Another method to maintain it easy and straightforward is ‘The Rule of Three-Tap’ – which indicates that a user should not take more than three taps to get any of the developments they desire to buy. Organizing and arranging the products in categories will encounter these needs and requirements. The individual can place the products as follows:
Individuals can also utilize labels to organize products into characteristic campaigns and movements like ‘Valentine Gifts’ or ‘Xmas Sale’ etc. However, they can decide how to proceed; the search bar is important as it allows customers to get directly to the items or goods they are interested in. If they are willing to go the additional mile, they can execute Smart Search – as a consumer type in the first letters; several possible suggestions should be displayed. Not just will you save time for users, but you will have a chance to show some hot product selections.
Favorite Or Wish List Features
Consumers like to browse or select the ideal items before purchasing a particular product. The resolution is an element ‘add to wish list’ or ‘add to favorite’ as it allows users to gather all their options in one place before deciding which one they are willing to purchase – it is stunning as it is similar to stores like brick-and-mortar where consumers firstly browse before finally purchasing something. Once buyers choose which thing they will purchase, customers can re-visit their wish lists and decide which one will suit their taste.
When an individual has an app for e-commerce, you have numerous details from the consumers like details of bank account, address, credit card information, and so on. As the usage of mobile phones evolves, they are even evolving the mark of attacks and hackers. A badly secured application can easily be breached, leaving financial data ND personal information unprotected. This is why developers should consistently provide a high level of security in an application and encrypt each transaction with the best features for security.
The most significant item for users is that their personal or financial information is safe. Even if it displays too costly, the results of not having high-level security go further from pricey to unattainable as the business and reputation rely on the application that is secure. Once the customer loses trust in the application, they will never come back.
Auto suggestions feature consistently convenient for customers – when they browse an application and move from one page to another page, the action can create informational data logs, which can be utilized later to understand and comprehend the behavior of particular users. That is where applications use auto recommendation – to make it faster and easier to fill out forms for users, and predict standard search queries, which allow consumers to discover products more efficiently.
Moreover, address validation and lookup makes the process of checkout much faster – different APIs like Google Places allow straightforward implementation and performance of this component. As the applications of e-commerce should make revenue, delivering an exceptional user experience is essential. If your analytics of implement application, it will provide you with insight into user behavior and similar patterns like click-through rate, session time, accessing custom fields, and more. The data gathering will assist the individual in learning buying practices of the users and authorize them to deliver better recommendations based on their claims; all amounting provide to higher revenue of streams.
Prompt Customer Services
Although an individual can create the application as simple as possible, consumers frequently have some queries to which they did like a solution. Encouraging the interaction between representatives and customers is a must-have for any mobile e-commerce application. You can provide live chat support services to experiment with different options or online customers like telephone or email support and messaging services to notice which ones your consumers like best.
This way, consumers can quickly get in touch with the supplier if they have any queries about the shipping, products, payments, etc. Tell the developers to execute such a feature in the e-commerce application as it will be more likable by the consumers and assure more downloads, representing more revenue.
There are numerous key elements for e-commerce applications, and We have summarized the ideal picks to keep in mind when creating an e-commerce application. Let’s remember the primary suggestions which will assist you in enhancing the sales of ‘mobile’:
- Stick to a ‘minimal’ approach – default font, simple colors, and appropriate spacing
- Provide checkout process and easy and fast signup
- Be consistent (visual, functional, and external) and make sure users can accomplish main activities without any instructions.
- The CART button must be easily prominent and visible
- Provide relaxed interaction in a zone that is thumb-friendly with a gesture for product zooming the image
- Deliver fast loading of application pages
- Provide customers with an ideal option to perform and choose their purchase with an editable wishlist at their own pace
- Provide a sense of trust and security by displaying testimonials and badges
- Incorporate a quick search of the product and easy filtering with the bar of auto-suggestion
- Ensure prompt support of the customer to offer the finest services to the users